Jeff oversees Kitewheel's global marketing strategy. He brings 15+ years of deep software sales and marketing experience, with proven success in driving business growth. He is recognized as a thought leader in the customer marketing space and has been featured in many digital and print outlets including AdAge, Chief Marketer and B2B. Jeff is a graduate of Boston College's Carroll School of Management where he guest-lectures and is a frequent presenter on the conference circuit on topics including event-triggered marketing, marketing analytics, Big Data, CRM, opt-out management & omni-channel.