6 articles by Jennifer Canfield

• Social Commerce: Active Social Media Users Say Companies Can Do More with Social Networks

  Oct. 26, 2010

• A Simple Brand Identity Framework for Social Media Marketing

  Sept. 13, 2010

• Assess Strategy Execution with 3 Simple Questions (Social Media Can Help, Too)

  July 19, 2010

• Social Media: Risky Tool or Tool for Risk Management?

  April 28, 2010

• Social Media & Corporate Culture: Strategic Tools for Change Management

  April 21, 2010

• Using Inbound Marketing & Social Media to Execute Corporate Strategy

  April 14, 2010