"No task is too small" - this is a principle that Karen firmly believes in and lives to exemplify establishing her digital marketing career. Starting her digital career with an intensive online campaign for a Vice Presidential candidate for the Philippine election in 2010, Karen believes that a successful online presence is built on a solid campaign that elicits strong interaction and engagement with the target community. This relationship building task could only be achieved when everything, even the smallest details of a campaign, are carried out smartly and strategically. An advocate of digital marketing in the Philippines, Karen is also a wife and a mother to an adorable baby boy.