Pete co-founded Punch Communications in 2003, a boutique integrated PR, search and social media agency with the skill set and client base of a global agency. He has sixteen years experience in UK and European Public Relations and an enviable base of media contacts in highly diverse sectors. With a wealth of communications expertise spanning Consumer, Corporate, Trade and Business-to-Business sectors, he has devised and managed national and international media campaigns for global blue-chip businesses - these have included Microsoft, Direct Line, Boeing & Sony PlayStation, each of which has taken advantage of his talent for clear and concise communication. Pete also has considerable experience and personal passion for the technology sector having launched and nurtured some of the UK's most durable and successful internet brands through the European dotcom boom - including FT.com, Excite, LetsBuyIt and lastminute.com. Pete is a passionate evangelist of online PR techniques and social media adoption within traditional PR strategies - and is currently spending much of his time helping clients to do so. As well as the team blog on the Punch website, Pete also writes a personal blog, guest articles and whitepapers.