An article from

Shel Holtz

Principal

@shelholtz

115 articles by Shel Holtz

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Overcome Content Shock by Marketing to an Audience of One
Oct. 2, 2014
Good Reviews Drive Business: Are Your Customers Writing Them?
Aug. 5, 2014
Deathwatch: Social Media Innovation is Not Dying
July 26, 2014
Please Stop Telling Me to Quit Facebook
July 15, 2014
Organizational Silos Don't Need Busting, They Need Ventilating
March 14, 2014
Hourly Workers on Social Networks Stay Longer, Sell More and Complete Customer Transactions Faster
April 17, 2013
Consumers Embrace Social Media for Brand Engagement, AR Poised to Grow, and More
Dec. 31, 2012
Should C-suites and Boards of Directors be Exempt from Social Media Training?
Dec. 26, 2012
Instagram Rising: Hurricane Sandy Propels Mobile Photo Sharing App into Mainstream Media
Nov. 3, 2012
Ford's Vision: One Social
Sept. 24, 2012
As Paid Reviews Proliferate, Earned Media Skills Are More Important Than Ever
Sept. 20, 2012
Study Explodes the Myth of Internet-Based Information Overload
Sept. 16, 2012
You Know What Would Be Great? Some Infographics.
Aug. 26, 2012
Media Manipulation: It's a Fact, So What Do We Do About It?
Aug. 5, 2012
New Definitions of Content, the Rise of Mobile Marketing, and a Customer Care Manifesto
July 8, 2012
Communicators: Get ready to start a communications mobility audit.
June 22, 2012
Is time disadvantaged youths spend online a waste or a competitive advantage?
June 7, 2012
Interactive Advertising Makes Inroads at America's Malls
April 29, 2012
Franchisee Staff: The Forgotten Social Media Audience
April 15, 2012
Distraught Patients Are Getting More Sophisticated in their Use of Social Media
March 26, 2012
Pinterest, Etc.: How to Tell a Shiny Object from Real Food
March 10, 2012
'Like' It or Not: Less Than Half a Percent of 28 Million is Still A Lot
March 9, 2012
Who Needs the Press to Make Sure a Press Release Gets the Word Out?
March 2, 2012
Is Your Site Optimized for Pinning?
Feb. 23, 2012
Leadership Involvement is Vital to Social Intranet Success
Feb. 10, 2012
Zappos Sticks to Its Values in Communicating Customer Database Breach
Jan. 19, 2012
FIR Book Review: Think Before You Engage, by Dave Peck
Dec. 13, 2011
Why Your C-Suite Should Love Open Access to Social Media
Dec. 9, 2011
Keep Dating Your Blog Posts; It Adds Important Context
Dec. 9, 2011
Most employees don't use intranet social media. Here's how to fix that.
Nov. 22, 2011
It's Not About You in FourSquare and Other Social Channels
Oct. 22, 2011
FIR Interview: Toby Ward on the 2011 Social Intranet Survey
Oct. 10, 2011
Every Newsroom Should Be A Social Media Newsroom
Oct. 5, 2011
Businesses Destined to Add e-Books to Their Content Marketing Efforts
Sept. 30, 2011
Are You Capturing Employee Stories and Turning Them Into Content?
Sept. 25, 2011
Google+ Changes the Game with Hangouts... Is Your Business Ready?
Sept. 21, 2011
Guest Post: Curating News About the Company for the Intranet
Sept. 18, 2011
Social Gaming: Coming Soon to a Workplace Near You
Sept. 12, 2011
Google's Acquisition of ZAGAT Is All About Original Content
Sept. 9, 2011
Gallup Study: Exploding Social Media Myths or Blinding Flashes of the Obvious?
Sept. 9, 2011
Social Media, Suicide, and Ending the Taboo on Discussing Mental Illness
Sept. 6, 2011
Formal Social Media Processes and Structures Can Minimize or Prevent Some Crises
Sept. 1, 2011
FIR Interview: Dell Chief Blogger Lionel Menchaca
Sept. 1, 2011
What Drives Social Conversations?
Aug. 30, 2011
Marketers, Keep Your Hands Off of Your Company's Brand Journalism
Aug. 23, 2011
There's no need to wait for brand pages to do business communication on Google+
Aug. 10, 2011
Community, weight loss, IABC, and Facebook vs. Google+
July 29, 2011
Repent, All Ye Bloggers; the End of the Blogosphere is Nigh
July 14, 2011
Twitter Town Hall Cynicism is Misplaced
July 12, 2011
Simplicity and Integration Continue to Drive Facebook's Success
July 9, 2011
PR and Communications Implications of Google+ (and Other Observations)
July 6, 2011
Cisco Systems Embraces "Media Company" Concept with Launch of The Network
June 29, 2011
How Easy Do You Make It for Your Fans and Customers to Share Content?
June 29, 2011
Has Social Media Been Around Long Enough to Be a Field of Expertise?
June 27, 2011
Another Study Distorts the Cost of Employee Social Networking
June 27, 2011
I'd hire a social media expert, and maybe you should, too
June 2, 2011
Five Curation Opportunities for Employee Communications
May 22, 2011
The American Revolution, Newspapers, Social Media, and Driving Change...
April 30, 2011
'For Immediate Release': How the social evolution has altered my news-gathering process
April 9, 2011
GE Takes Internal Conferences to a New Level
March 9, 2011
Employees as content curators
March 2, 2011
Logo Twitter Accounts are Fine If They Meet Your Audience's Needs
Feb. 24, 2011
Add Quora to your list of high-value social sites
Jan. 13, 2011
Planely: A social network that does one thing
Jan. 4, 2011
WikiLeaks: The most overhyped story of 2010
Dec. 28, 2010
Don't be a PR ambulance chaser
Dec. 15, 2010
A point-by-point demolition of the latest case for blocking employee access to social media
Dec. 4, 2010
Activate employees who already use social media, improve business literacy for the rest
Nov. 29, 2010
Has the time come for PR professionals to disclose client plans?
Nov. 22, 2010
How to Rock a Tweetchat
Oct. 25, 2010
Twitter, asynchronous communication, and customer service
Sept. 8, 2010
Are you ready to incorporate QR codes into your communications?
Sept. 7, 2010
It's time for the anti-social media guru meme to die
Aug. 31, 2010
Are we becoming a nation of whiners or adapting to a new channel for obtaining customer service?
Aug. 13, 2010
Social media policies are stupid. But your company still needs one.
July 2, 2010
Are all media social? It depends on your definition
April 24, 2010
Chaos is not a strategy
March 5, 2010
Forrester's blogging policy misses the IP point
Feb. 10, 2010
Open access is smart business, not an employee entitlement
Jan. 9, 2010
Will SEO spell the end of headline pun-ishment?
Dec. 25, 2009
Beware brand fragmentation
Dec. 9, 2009
BCS launches an ill-advised Twitter account
Nov. 21, 2009
What the hell is up with Technorati?
Nov. 11, 2009
The irony of investing in social marketing while blocking your own employees
Oct. 9, 2009
Revitalizing StopBlocking.org
Aug. 29, 2009
Please, pay attention to that 140-character limit
Aug. 23, 2009
For Bing, slow and steady may win the race
Aug. 22, 2009
10 ways PR and marketing are every bit as powerful as trusted peers
Aug. 18, 2009
Sorry, Rupert, pay walls won't work. But thanks for playing.
Aug. 7, 2009
Conclusions drawn from Twitter study don't add up
Aug. 5, 2009
Has social media paid off with improved customer satisfaction?
July 27, 2009
The ethics of publishing stolen material
July 17, 2009
Bad PR can work, but it's still the wrong thing
July 12, 2009
I have invites for BuzzStream beta
July 10, 2009
Love social media releases or hate 'em, they work
June 30, 2009
What aspects of social media rate a large-scale research study?
June 5, 2009
FIR Interview: Jeremiah Owyang, Senior Analyst, Forrester Research
May 1, 2009
Two employees threaten pizza chain's reputation
April 14, 2009
My podcasting travel rig
April 12, 2009
An open query to Robert Scoble
April 7, 2009
FIR Interview: Jack O'Dwyer
Jan. 22, 2009
Professional behavior results in an effective embargo
Jan. 11, 2009
PR skills of the future
Jan. 5, 2009
The future of the media embargo
Dec. 29, 2008
Live Twittering and the 140-character news cycle
Dec. 20, 2008
Scott FIR Interview: Scott Monty, Head of Social Media, Ford Motor Company
Dec. 12, 2008
When can I have one?
Nov. 17, 2008
Blogs bringing out our best
Nov. 4, 2008
The extent of the spam problem
Nov. 2, 2008
FIR Interview: Francois Gossieaux on "Tribalization of Business" study
Oct. 9, 2008
FIR Interview: Niall Cook on "Enterprise 2.0"
Oct. 8, 2008
Research brief links engagement, business improvement to internal use of Web 2.0
Sept. 29, 2008
Roger D'Aprix on the skeptical workforce
Sept. 21, 2008
FIR Interview: A Conversation with Jane Rowe
Sept. 18, 2008
Podcasting from the heartâ€"with editing
Sept. 7, 2008

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