Francois Gossieaux, from Beeline Labs, joined forces with Deloitte to study online business communities-what works, what doesn't, and why-in a research project supported by the Society for New Communication Research. In this interviews, Francois shares the highlights of the study's results..
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About our Conversation Partners
Francois Gossieaux is a co-founder and partner at Beeline Labs, a Marketing Innovation firm. Before that he spent 5 years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002. Francois has a long history with online communities and marketing - having implemented an extranet for a large multinational in the early 90's; and being the organizer of the first large scale virtual event - InterAct'96 - with Time Magazine and Infoworld. He is currently blogging at emergencemarketing.com and for the Marketing 2.0 blog (www.marketingtwo.com)
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