10 articles by Theo Papadakis

• Encouraging customer engagement or preventing customer disengagement?

  Feb. 27, 2008

• Digital customer engagement in a troubled economy

  Feb. 25, 2008

• The social role of the internet Part II: The blog

  Feb. 20, 2008

• Resources on customer engagement

  Feb. 4, 2008

• Measuring Online Engagement: What Role Does Web Analytics Play?

  Jan. 29, 2008

• What is customer engagement for? Your customers need engagement more than you do.

  Jan. 21, 2008

• The social role of the internet Part I: the origins of web 2.0 and social media

  Jan. 18, 2008

• What is 'social media'?

  Jan. 18, 2008

• Is a uniform definition of customer engagement possible given that engagement is different for each organisation?

  Jan. 15, 2008

• Customer Knowledge is Customer Power: How marketers can use their customer's knowledge for mutual benefit

  Jan. 14, 2008