Tom Humbarger
| @tomhumbargerI am a "digital citizen with analytical chops, a wide marketing reach and consummate content creation skills" - and, a thought leading trailblazer who moves easily between high- level strategy and roll-up-your-sleeve implementation.
My Social Media and Digital Marketing experience covers a wide range of industries and company types. In particular, I excel at:
- STRATEGY: Developing and implementing marketing and social media strategies
- BRANDING: Generating brand awareness and demand
- POSITIONING: Crafting marketing positioning and collateral to promote products and services
- CONTENT: Creating, curating and developing content management programs
- ANALYTICS: Analyzing marketing performance to determine effectiveness and to uncover insights
- RESEARCH: Monitoring insights on markets, customers, prospects and competitors
- PROJECT MANAGEMENT: Managing projects across multiple disciplines
- EVANGELIST: Serving as company evangelist and thought leader
KEY ACHIEVEMENTS
- Managed a Top 10 LinkedIn Company Page in 2013
- Created and implemented social media strategy for a billion dollar company
- Increased LinkedIn Company Page followers by over 6x and impressions by over 10x and grew Facebook Page followers by over 2x and impressions by 10x in 2 ½ years
- Produced social recruiting e-training program and related course material
- Developed professional user community strategy that grew to over 4,000 members in 15 months
- Published over 4,500 pieces of content in last 24 months on LinkedIn, Facebook, Twitter, company blog and other social media platforms
- Named as one of "Social Media Strategists to Watch" in 2010
SKILLS
Social Media | Marketing | Strategy | Product Marketing | Product Strategy | Social Recruiting | Analytics | Blogging | Content Creation | Branding | SEO | Evangelism | Community Management | CRM | Financial Analysis | Market Research
13 articles by Tom Humbarger
-
Should You Use the LinkedIn Publishing Platform?
May 20, 2015 -
6 Tips for a Better LinkedIn Company Page
May 12, 2015 -
10 Steps to Improving Your LinkedIn Brand
May 1, 2015 -
Get Up to 40% More from Your LinkedIn Company Page
Aug. 5, 2014 -
Should Brands Abandon Facebook?
July 25, 2014 -
Adding Gamification to Your Community
Oct. 25, 2011 -
'Gamification' is Everywhere - But What Is It?
Oct. 19, 2011 -
Insights from IBM's Global CMO Marketing Study
Oct. 15, 2011 -
What's Your Personal Brand Score?
May 12, 2011 -
Why Is Yelp Important To Your Business?
April 22, 2010 -
Best Practices for Corporate Twittering
Aug. 28, 2009 -
How Are People Really Using Twitter?
Aug. 20, 2009 -
Simple Advice for Brands on Twitter
April 24, 2009