I am a "digital citizen with analytical chops, a wide marketing reach and consummate content creation skills" - and, a thought leading trailblazer who moves easily between high- level strategy and roll-up-your-sleeve implementation.

My Social Media and Digital Marketing experience covers a wide range of industries and company types. In particular, I excel at:

• STRATEGY: Developing and implementing marketing and social media strategies
• BRANDING: Generating brand awareness and demand
• POSITIONING: Crafting marketing positioning and collateral to promote products and services
• CONTENT: Creating, curating and developing content management programs
• ANALYTICS: Analyzing marketing performance to determine effectiveness and to uncover insights
• RESEARCH: Monitoring insights on markets, customers, prospects and competitors
• PROJECT MANAGEMENT: Managing projects across multiple disciplines
• EVANGELIST: Serving as company evangelist and thought leader

KEY ACHIEVEMENTS

• Managed a Top 10 LinkedIn Company Page in 2013
• Created and implemented social media strategy for a billion dollar company
• Increased LinkedIn Company Page followers by over 6x and impressions by over 10x and grew Facebook Page followers by over 2x and impressions by 10x in 2 ½ years
• Produced social recruiting e-training program and related course material
• Developed professional user community strategy that grew to over 4,000 members in 15 months
• Published over 4,500 pieces of content in last 24 months on LinkedIn, Facebook, Twitter, company blog and other social media platforms
• Named as one of "Social Media Strategists to Watch" in 2010

​SKILLS

Social Media | Marketing | Strategy | Product Marketing | Product Strategy | Social Recruiting | Analytics | Blogging | Content Creation | Branding | SEO | Evangelism | Community Management | CRM | Financial Analysis | Market Research