Over the last several years, I have looked at thousands of LinkedIn profiles. I have seen a few great profiles, but the majority of them did not do a very good job at presenting the individuals in their best possible light.
Personal branding is a hot topic today and the situation is nicely summed up in a Forbes article by Shama Hyder with tips for building an awesome personal brand:
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf.
The good news is that LinkedIn offers a fantastic platform for cultivating your own brand and that it does not take a great deal of effort to go from an average LinkedIn profile to an outstanding LinkedIn profile.
I have helped many professionals update their LinkedIn profiles, and have developed materials and delivered courses to improve how people brand themselves through their LinkedIn profile. I have compiled a distillation of the LinkedIn best practices I have discovered through my experience into a Slideshare presentation titled 10 Steps to Improving Your LinkedIn Brand and embedded below. These tips will provide you with the route and directions needed to supercharge your LinkedIn profile today.
Good luck going from average to awesome with your personal brand! Let me know if you have any other great LinkedIn branding tips.
I am Social Media and Digital Marketing Strategist experienced in both B2B and B2C arenas, and have proven expertise in multiple industries. My strengths include: developing and implementing marketing and social media strategies, generating brand awareness and demand, crafting marketing positioning and collateral, managing social media properties on a daily basis, curating content and writing blog posts, developing training materials and instructing associates on social media best practices, engaging with customers and prospects, analyzing marketing performance to determine effectiveness and evangelizing stakeholders and customers.