Vicky is a digital native with deep experience in Online Reputation Management. His strong orientation towards ROI driven digital engagements, has helped create case studies with enterprise-level brands such as ICICI, Cafe Coffee Day, UCLA in online/social CRM, conversation monitoring and social media management. Also, with brands like Save The Children, he has worked to put the 'social' into social media. At Zoom TV, Vicky helped crack the video monetisation and distribution/syndication conundrum for our weak-broadband Indian market, lifting yields from Youtube by over 400%. Vicky currently works at Nex-sales Solutions,a marketing and consulting firm delivering social media and marketing 2.0 solutions to premier B2B and B2C clients across the globe. Vicky was one of the key speakers at Social Media Summit 2010 where he got a platform to share his expertise with the best from the industry. This also gave him the perfect opprtunity to learn from the best in the business. In his free time, Vicky is writing a paper on Social Media for B2B,and lead gen through ORM You can follow him at http://in.linkedin.com/in/vickyganji