As Chief Executive Officer of Visible, Rich brings a rare combination of marketing expertise and enterprise leadership to the organization. He views the social media landscape from an enterprise marketing perspective - leveraging his experience working with some of the most innovative brands and advertising agencies in the world. This background helps identify ways clients can generate value and results via social intelligence software and services; and provides the inspiration for the next generation of solutions that can help marketing leadership prove results and ROI.
Prior to his current role, Rich was President of Cymfony, where he scaled the organization to meet the growing demand for insights delivered from unique social media technology and analyst services. He brings more than two decades of experience as a business leader, strategist, and software visionary for industry icons including Quark, Adobe, and EDS. He is a graduate of Gettysburg College and is proud to call the Pacific Northwest home.
3 ARTICLES BY Richard Pasewark
- May 20, 2014 Research Innovation Passport: Three Simple Ways Social Intelligence Can Transform Market Research Teams Into Innovation Centers
- Jan. 14, 2014 Why Precision, Not Volume, Is the Real Social Media Story for 2014
- Dec. 5, 2013 Brand Passion and Velocity: Match Made in Social