Social Media Giants Wait on EU Trade Deal Details

Meta and other social media providers could be major beneficiaries of a new U.S.-EU trade agreement.

Reddit Highlights Sports Engagement in the App

Reddit says that sports discussion is seeing big increases in the app. 

xAI Is Planning To Release Various Concerning Bot Personas

Backend code entries point to additional xAI companion bots coming soon. 

Meta Merges More Data Points Into Views

Third-party providers will no longer be able to display impressions and page fans metrics.

LinkedIn Adds More Post-Level Analytics Updates

Some new post-level insights to help guide LinkedIn strategy.

Meta Is Consolidating More of Its Detailed Ad Targeting Options

Meta is looking to push advertisers towards trusting its AI targeting tools.

Getting Started With Google Ads [Infographic]

Some pointers to help you maximize Google Ads efforts. 

The Development of AI Companions Could Lead To Significant Harms

With more apps looking to introduce AI tools for romantic connection, are we sure we've measured the potential risk?

Meta Shares Tips on How To Improve Ad Performance with AI

Almost 2 million advertisers are using Meta’s video-generation features, with strong adoption of image animation among medium-size businesses. 

TikTok Updates Community Guidelines To Address AI Misinformation

New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

Edits Gets Updated Reels Insights, Safe Zone Mapping and More

With the addition of a number of new capabilities this year, Edits is quickly becoming a key video editing tool, rivaling other, often paid options.

Meta Provides More Performance Insights for Creators

Now, creators will be able to access their full content insights on the web as well as on mobile. 

Threads Adds Post Counter for Linked Updates

The count is auto-inserted for linked posts, indicating how many posts there are in the full sequence and what the reader is up to.

YouTube Adds Custom App Promotions for Shorts

With co-branded partnership ads for app campaigns, creators will be able to earn money from app promotions.

WhatsApp Adds New Group Call Options

The new tools are designed to help users coordinate group chats and could make WhatsApp a more viable option for professional use cases.

New Study Suggests That Posting More Often Is Key to IG Growth

Accounts that post 3 to 5 times weekly see around a 12% average reach boost per post, according to Buffer’s research.

LinkedIn Expands Access to AI-Assisted Job Summaries

More regions can now access LinkedIn's AI job summary tool that leverages data and skills insights from across the platform.

LinkedIn Enables Brands To Sponsor User Posts for LinkedIn Events

The volume of live video events in the app increased by 15.3% in 2024, per LinkedIn.

X Expands Grok Translation on Posts In-Stream

The platform began phasing out Google Translate in June, with all U.S. users now able to access Grok translations for posts.

Russia Restricts WhatsApp and Telegram Usage

Russian authorities are seeking to push Russian users towards its own local messaging platform.

TikTok Adds AI Avatar Stickers, Expanding Its AI Tool Set

TikTok continues to integrate more AI elements.

Threads Reaches 400M Users, Closing in on X’s Usage

The Threads team is getting closer to perfecting the recipe for live, in-the-moment engagement.

Elon Musk Threatens Legal Action Over Apple’s App Store Rankings

The tech mogul insists Apple is deliberately restricting promotion of both X and xAI.

Snapchat Launches ‘McDonaldland’ AR Experience

McDonald’s latest multi-platform promotion extends to Snapchat with mini-games and a Lens that transforms a restaurant location into McDonaldland.

New Insight Suggests That xAI Is Seeing Solid Revenue Increases

Elon Musk’s xAI project is generating more revenue, though significant challenges remain.