The Latest
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Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube
Google has announced a range of new ad options, including advanced 3D ad display tools, along with some new options for YouTube promotions.
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LinkedIn Adds New Interview Preparation Tools, Including Common Questions
LinkedIn is rolling out some new interview prep tools, including the capacity to test out your answers to common questions via video playback.
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Twitter is Removing the Option to Tag Your Precise Location in Tweets
Twitter is removing the option to tag your precise location in tweets, though you will still be able to do so via the Twitter camera.
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SMT Influencer4 Proven Ways to Improve Customer Service Using Social Media
Social media can be an excellent platform for connecting with your customers - here are some tips on how to boot your social customer support process.
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How to Use Storytelling to Connect with Your Audience on Instagram
Communicating what your brand is all about, in simple, visual examples, is key to maximizing your Instagram performance. Here are some key tips.
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88 Compelling Words and Phrases to Prompt Website Visitors into Action [Infographic]
Using just the right words can help increase your website conversions. Check out this listing of action-prompting terms.
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Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them
Snapchat has published a new guide to all the major events of the year, and how brands can tap into each to maximize their campaigns.
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Facebook's Working on a New 'Preview' Option for Page Posts
Facebook is developing a new 'Preview' option to see what your Page posts will look like before you hit 'Share'.
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Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options
Pinterest has announced the expansion of its partner program in order to maximize its on-platform shopping potential.
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Amazon Shuts Down its 'Spark' Social Shopping Alternative
Amazon has announced that it will shut down its social shopping app two years after launch.
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Twitter Publishes New Guide to Summer Events in the UK [Infographic]
Looking to plan out your Twitter strategy for the UK summer? Twitter has published a new listing of summertime events.
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#SMTLive Recap: Expertly Crafting Your Brand Voice
How do you craft your brand voice? We asked our #SMTLive community for their thoughts.
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Entertainment Content on Social Media [Infographic]
Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex.
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Pinterest's Working on a New 'Complete the Look' Option to Help Users Find More Relevant Product Matches
Pinterest is adding a new contextual matching option to provide more relevant, related product matches to users.
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#SMTLive Recap: Defining Brand Voice
In our latest #SMTLive Twitter chat, we looked at how you define brand voice on social, which sparked some great recommendations from our community.
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3 Common eCommerce Product Page Mistakes That Kill Conversions
Are you a budding eCommerce entrepreneur? Make sure you avoid these three common mistakes on your product pages.
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New Research Underlines the Ongoing Mobile Usage Shift, Highlights Audience-Specific Considerations
A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web.
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Google Gives Search Icons a New Look, with Visual Indicators on Each Element
Google has updated its category icons in search results, making it easier to visually see what each element relates to.
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Facebook Provides Community-Building Tips for Brands in New Report
Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends.
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Twitter Provides a New Overview of 'State-Backed' Information Operations on its Platform
Twitter has outlined a new set of examples of attempted, 'state-backed' manipulation of tweets for political purposes, further underlining the scope of the problem.
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Facebook Acquires Indian eCommerce Marketplace Meesho to Increase Operations in Indian Market
Facebook has acquired Indian eCommerce start-up Meesho as it looks to boost its presence in the emerging market.
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Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]
Facebook has provided some new tips on how to frame and present your video content on mobile.
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5 Key Reasons to Incorporate Video into Your Digital Marketing Mix [Infographic]
This infographic looks at the effectiveness of video content on social, and why it's such a powerful tool for conveying your brand message.
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20 Fascinating Google Facts and Stats [Infographic]
Few tech companies have come to symbolize the digital age quite like Google. Not only has Google completely dominated the search engine game for decades - with even the nearest competitor barely scratching the surface - but it's also got its finger in multitudes of other tech ventures an...
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Facebook Announces New Tools for Watch, Updated Usage Stats [Infographic]
Facebook has published a new set of stats on Watch usage, which show that the platform is growing, though not particularly fast.
