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Meta tests Reels-first Facebook feed in India

The company, which is also experimenting with the option on Instagram, is expanding its trial of the feature before bringing it to more countries.

X launches AI-powered ad creation option

X Lift can automatically convert a business URL to a promotional campaign, according to the company.

TikTok highlights creator recommendations for Halloween travel

The app is focusing on popular #FilmTok and #BookTok locations and suggesting vacation ideas tied to spooky themes and the fall season.

Reddit launches updated lead gen ads options

Other new additions include a test of in-market audiences and a new HubSpot integration as the platform expands its partnerships.

TikTok unveils AI-powered updates at Advertising Week

The platform presented improved shopping and product discovery features, as well as expanded ad placement opportunities in the U.S.

YouTube updates Shorts algorithm to put more focus on original content

The platform is updating its recommendation systems to prioritize creator-made videos, which will also reduce the reach of aggregator accounts.

Instagram tests option to open to Reels

The app has been prioritizing Reels over its main feed for a while and this move suggests a further shift away from Stories.

Meta adds parental oversight to Meta AI app

The company is including supervision controls to allow parents and guardians to see the topics their children have been inquiring about, but not the conversations.

Social media platforms resist UK safety disclosures

Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed ​content moderation metrics, per Reuters.

TikTok outlines US election preparations

The app stressed its security and reliability ahead of the potentially divisive November midterms.

Google shares early holiday travel trend data

Search results culled from the company’s domestic and international travel flight data identified top destinations and pricing information.

Meta’s Muse AI collects private user data

Security researchers found that the artificial intelligence-powered app extracted information on users’ personal contacts, per reporting from Wired.

X launches updated video composer

The new editor features an improved captioning process and a more intuitive layout.

Instagram adds AI songs to DMs

Users can leverage artificial intelligence to generate music to share with their friends, echoing a similar paid Snapchat feature.

Instagram adds Threads sharing sticker for Stories

The feature allows users to add previously liked or saved Threads posts to a Stories frame.

Instagram tests read-only mode

The feature would allow users to view profiles but would not enable liking, messaging or following.

Concerns about social media’s negative impact are growing

New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.

TikTok US reports generating $81B in economic value

A study commissioned by the app outlined its impact on jobs, small businesses and consumer learning opportunities.

Meta’s Muse app surpasses 5M downloads and 3M weekly users

Only 23 apps have historically been able to report that level of uptake, according to Yahoo Finance and data from Sensor Tower.

Threads tests more visual options for quote posts

The feature aligns with similar tools on TikTok and X, and offers users a new way to add context to their posts in the app.

Meta adds AI assistant to Edits

The artificial intelligence-powered “creative partner” is meant to help users discover patterns and create content in the video editing app.

Instagram adds option to boost livestreams

Creators can now use an in-app feature to increase engagement of their live videos.

LinkedIn updates its AI-powered hiring bot

The platform launched Hiring Assistant 2, which has improved capacity for personalization and candidate matchmaking.

WhatsApp adds new parental controls

New tools will help monitor what groups teens connect with and how certain in-app features are used.

Reddit ends support for RSS feeds

The company also announced an end to free API access as it tries to protect its data from artificial intelligence scrapers.