The last couple of years have brought us plenty of trends. Miley Cyrus twerking, people taking selfies, thousands of fans following shows like Game of Thrones and Breaking Bad... you name it. Content marketing might be one of those trends but it is also here to stay.
According to a recent survey by Curata, over 70% of marketing organizations indicate that they will increase their spend on content marketing in the next few years. As content marketing matures, best-in-class marketers are also rapidly evolving their organizations to create and share unique and relevant content.
Here's a list of successful advocates of content marketing - 12 people who are proving that it is more than just a fad.