What is it about some holiday email marketing campaigns that make them successful while others flop, causing businesses to lose revenue? Some email marketers know the secrets that drive holiday purchases and we want to help you take advantage of that knowledge. Make the most of your holiday marketing campaigns by reviewing this list.
1. Make it easy for customers to buy.
No one will spend the time to jump through the hoops of a complicated purchasing process. Include prominent links in your holiday marketing emails that enable customers to get to the purchasing page with one click.
2. Send an automated email out whenever someone abandons their online shopping cart.
Don't make the mistake of assuming people are done shopping just because they left their cart. Many customers abandon carts because they get interrupted, are having trouble with the site, plan to return to it later, have a question or for other good reasons. Set up your automated email campaigns so that they send out a quick email asking if the customer would like their shopping cart to be saved and if there is anything you can help them with.
3. Track your customers' history on your site.
This is simple with an automated tracking solution. When you know exactly which pages your customers have visited, which links they have clicked and how much time they have been on specific pages the options for personalized emails are endless. Tracking enables you to send out highly targeted, highly relevant emails to each individual customer based on their own history and interests. Targeted emails have a higher open rate and generate significantly higher revenue than non-targeted emails, meaning that you earn more from these emails!
4. Make customers' holidays easier.
The holiday rush doesn't just apply to you; it affects your customers as well. If you are able to simplify customers' holiday buying with helpful emails, where do you think they're going to shop? Suggest lists of gifts for Moms, Dads, kids, friends, teenagers and everyone else on your customers' holiday gift lists. Personalized gift lists are a great way to drive sales and also make things simpler for your customers.
5. Send coupons!
People are much more likely to make a purchase when they know they are getting a good deal. Email coupons are very effective for driving holiday sales. Ensure that all email coupons you send out are mobile friendly because most people will be accessing the coupons on their mobile devices.
Learn how to create the most efficient holiday campaigns ever.
These are a few of the simplest and most effective tips for earning the most revenue from your holiday email marketing campaigns. Automating your email campaigns is the best way to boost efficiency around this time of year. Stick to your marketing strategy and holiday deadlines and keep a close eye on your email campaigns. See what your customers respond to and dynamically update campaigns when you need to.