Facebook for $1 billion back in 2012, and has been increasing in business use ever since. To get the most out of Instagram, here are 8 business growth strategies to help you manage your Instagram account.
When looking at your Instagram profile, there are a few things you will need to consider from a business perspective;
Using company name
Include URL in bio
Description of business
Avoid using your logo
You should also look at using keywords for your bio as this will help you with your SEO as well as keeping your bio as up to date as possible.
Instagram is a photo sharing social network so it is crucial that you are using your best possible photo's when growing your business through Instagram. Consider using an app that allows you to resize your photo's to 612×612 as to avoid cutting out any vital information. You should also be using attractive filters to make your photo's more appealing, share product images and giving your happy customers the chance to share their story on your instagram.
Video social networking has been around since the days of YouTube and is still an important part of growing a business through social media and especially Instagram. Here are a few tips to help you manage your videos;
Use an app to record video
Post video sneak-peeks
Hashtags are not to be overused on any other social network, except for Instagram. Make sure that when you use hashtags, they are relevant and telling a story about the image and your business. You should also be using trending hashtags to tap into a larger audience however, don't use more than 30 hashtags per image.
Mentions on any social network will give a user a notification. If you are new to Instagram and don't know how mentions work, here are a few tips;
@username mentions (tags) others
It's a great way to engage with an audience
@mention your staff who use Instagram
Show appreciation for customers with mentions
Innovation should be a huge part of every business and social media plays a huge role in whether a business is showing enough innovative. Try starting a poll on Instagram for opinions as well as holding competitions, giveaways and sharing meaningful and relevant quotes.
How should you be managing your Instagram account? Keep reading;
Use Instagram App to full functionality
Like & comment on other pictures
Set up Hootsuite to follow hashtags
Statigram will help you analyse your competitions
Integration is the last strategy you need to make sure you are utilising for Instagram, and all other social media accounts. By integrating, I mean adding "follow" buttons to other profiles, adding Instagram name to marketing material, and promotion across all other networks.
Are you ready to grow your business using Instagram?