Today I was asked to lead an initiative to craft SAP's 360 degree social media strategy... blogs, wikis, community, RSS, internal use, external use, satellite social media, you name it... the whole 9 yards, the whole ball of wax. I want to do it in a way that enables SAP to step by step continue to deploy SM to support marketing, development, sales and service capabilities in a 3 year incremental plan.

I want your help. I need your help.

To do this, I want to author not only a strategy document but a road map for execution - bite size, edible, and affordable.

I think its time to hold a second Social Media Summit. But ahead of that, if you are interested in consulting on this initiative, please let me know.

You know where I live and how to get in touch with me.