Contagious: Why Things Catch On featuring Jonah Berger
In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On.
For seven years at Wharton, Jonah studied the science of Word of Mouth. Why do we do the things that we do? Why do some brands get more Word of Mouth than others? In this video interview, Jonah reveals the formula behind what makes ideas stick or spread, and shares examples about how to make your ideas "remarkable."
If you're curious about how to build a great secret, watch the video to find out. As a marketer myself, it was a pleasure to sit down with Jonah and hear about the science behind what gets people talking. As he says, "With the right mix, anything can take off."
We would love your thoughts, comments or questions below. Let's strike up a dialogue!
Jonah offers a very thorough free Workbook "Craft Contagious Content" on his site at: http://www.jonahberger.com/ and his book can be purchased online or at most major bookstores.