Still wondering about ROI of blogs and social media for your brand/ corporate initiative?
Well, read this BusinessWeek piece - Dell learns to listen - by Jeff Jarvis.
Life's come a full circle for Dell, it would seem. After all it was Jeff's post that landed it in the thick of a blog storm - not just any blog storm, a case-study blog storm.
Read how it has managed to come out of that, with flying colours.
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