I started to work with an interesting new client named Count Dracula. He wanted to start a new company focused on anti-aging solutions. (He thought Los Angeles would be the perfect place to start.) He needed some social selling help, so together we put together a great LinkedIn profile and I'd like to share a few highlights with you.
Photo, Headline and Custom URL
The headshot is good quality and Dracula exudes professionalism and confidence in his demeanor and stylish suit. He doesn't waste th prime real estate of his Headline listing his corporate title, (Founder, CEO). Instead he creates a buyer-focused headline that includes searchable keywords. We created a custom public profile URL that he can easily share on his email signature, Twitter account, business card and other social networks. If you need to know how to create your LinkedIn profile custom url, click here.
We listed Dracula's contact information first in his Summary, so there's no worry people will miss his contact details. His Summary is buyer-focused. It explains what problem he solves, whose problem he solves and how.
Dracula has taken full advantage of his profile by procuring almost 10 recommendations for his current business. He's also provided 3 projects related to his business and 2 SlideShare presentations on topics that demonstrate his expertise and insights into his industry's and clients problems.