Quick answers to...
Your Frequently Asked Questions
This is part of a series to answer the questions readers leave on my blog and business directory.
If you have a question you would like to have answered, related to international business development, cross-cultural marketing or international sales communication, simply leave a comment here below and I will get back to you.
Today's question is:
Where can I find a list of the top foreign search engines for each country I am targeting?
As usual, Google is a good place to start.
When you search for "leading international search engines" you find:
This website gives you all you need to get started.
I think this question actually highlights the barriers we can put up all by ourselves.
The internet is a everyone's communication tool. It is easy to find factual information for all cultures online. And this question is about facts.
International business is different from what we are used to in our domestic markets. The good business skills you already have to operate in your domestic market will help you in your international markets.
Don't remain stuck...
Both Google and the telephone will get you over just about any hurdle you come across.
Getting back to your question...
Use the Search Engine Colossus to look up the leading search engines for each of the countries you are targeting. Select as many of search engines as you need to cover a large percentage of your market.
Many international search engines actually use Google's search algorithms. But not all of them. In some countries, the leading search engines have nothing to do with Google.
Now...
Even if the foreign search engines use Google's search algorithms you will probably still get better results if you actually register your website with the local country search engines.
At least... this definitely used to be the case.
But Google is improving its international searches. There may be a time in the future when you will not necessarily find any extra benefit from taking the time for foreign submissions.
Even if it is useful to do so today.
If you are actively targeting a specific country, take the time to look up the leading search engines.
Here is what you need to:
- Register your website with the foreign search engine
- Get your website spidered by the foreign search engine
- Get your website associated with your foreign keywords
For each country you are targeting. The submission process may be different.
You need to put in the appropriate information in the forms. Don't worry, it is not complicated...
But, do not simply have anyone in your company fill out the forms. Be sure to have your web marketing person involved.
It is a good idea to do a preliminary research to note the details required and then think about how you want to fill them in. For example, to decide who your key contact person should be.
Some countries require you to have at least one page on your website in their foreign language. You will need to do this before filling in the submission form. So take a few minutes to review the process.
A little time spent registering your website with foreign search engines increases your international visibility.
Read More On Search Engine Submissions
Foreign Search Engine Guide• How easy is it to set up an international website? Read about your international communication platform options. |
More To Plan Your International Business Development
Guide 2 - Plan Your International Sales Road Map |
Cindy King is a freelance Cross Cultural Copywriter & International Sales Specialist with over 25 years field experience in international business development.
The Get International Clients international business directory inspires small to mid-sized businesses on how to use international internet marketing together with culturally customized information tools for faster international sales.
Get International Clients is also Cindy King's Live Portfolio for the international business development services she offers.
