Skip to main content
close search
site logo

Fixing CRM Pt. 1: Rename It.

Published March 17, 2008
Last week, in the post "Why Sales Reps Hate CRM," I promised to fix CRM and make it into something useful. This is going to take a few posts, so bear with me. Product names are important. Companies spend millions of dollars trying to come up with product names that give buyers a [...]

Link to original post

Editors' picks

Company Announcements

View all | Post a press release
Harness LinkedIn Data and Transform Your PR Strategy
From Visibrain
September 22, 2025
Visibrain logo
Metricool 2025 Study Unveils 70% Surge in Short-Form Video, as TikTok Continues to Thrive and …
From Metricool
September 10, 2025
Metricool logo
Don’t date. That’s what RAW dating app is telling women now
From RAW Dating App
September 23, 2025
RAW Dating App logo
Editors' picks
Industry Dive is an Informa TechTarget business.
© 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. | View our other publications | Privacy policy | Terms of use | Take down policy.
Cookie Preferences / Do Not Sell
This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers. All copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.'s registered office is 275 Grove St. Newton, MA 02466.