Here's an article from the MIT Sloan Management Review which describes what a lot of us who work in this space have been talking about. It discusses the concepts thoroughly and is peppered with interesting articles. Its a must read.

People are connecting with one another in increasing numbers, thanks to blogs, social networking sites like MySpace, and countless communities across the Web. Some companies are learning to turn this growing groundswell to their advantage. More at MIT Sloan Review.

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