Most sales training companies have a unique philosophy - and therefore a specialized approach. Perhaps they are strong in the area of selling business value to board level members - at the expense of competitive positioning.
Perhaps attention on strategies, for winning very complex sales situations, dilutes their efforts toward working with students on the details and tactics that they need to execute in order to win - down to the actual words they need to be saying and to whom.
A training company that specializes in one or more areas of sales expertise will not necessarily perceive or look for your requirements in other areas. If the training/consulting provider is left to define your approach, there will more than likely be a gap in the methodology - and, of course, a resultant gap in the subsequent training.
One way to handle this is to employ two independent providers. One would assist in assessing your situation, defining your requirements, and perhaps in building your methodology. The second would provide the training and would be evaluated and selected based upon their ability to meet your specific (and complete) requirement set. That would ensure that the first provider would not be defining your requirements to meet their expertise.
The best alternative is to employ a firm that is completely independent of any training or sales consulting provider and can offer the proper guidance, throughout these steps, to achieve the best possible result.
Important to any company that makes an investment in sales team development is measurement.
Benchmarking current levels of performance, setting reasonable goals and objectives based upon a careful assessment of the situation and measuring progress against those goals is a necessary, but for the large part overlooked , component of most training initiatives.
When progress is at or above plan, everyone is encouraged, motivated and continue to perform and excel. If expectations are not being met, the opportunity exists for immediate problem diagnosis and adjustment, assuring that the initiative will get back on track and provide the return on investment expected.
The JF Consultancy has developed a range of assessment tools, which allow us to benchmark current performance levels and provide a totally objective view of a sales team's current and future requirements. Typically, our report costs a fraction of the training programs currently being utilized and in fact, in nearly every case, results in considerable savings.