Nearly a billion photos and tweets stream through the social sphere every day on Facebook, Twitter and Instagram alone. For years brands have been capturing valuable exposure in this sea of social content, but never quite nailed down that elusive direct connection to sales.
Offerpop, the digital marketing software company, developed this infographic to explain how brands can directly fuel sales through social media.
The key to connecting social media and sales is user-generated content. New software solutions make is easier than ever to collect, manage and re-use social photos and video. These authentic photos and videos can be used on a company's website, marketing material and eCommerce platforms as powerful tools that persuade consumers to purchase a product. Here, in four simple steps, are the keys to leveraging social content to drive measurable sales results.
Dive deeper into the power of social content by signing up for Offerpop's free June 5 webinar "Drive Sales Through Social Content" featuring Forrester Research, L 'Oreal and Lilly Pulitzer.