These are among the questions that Social Media Today, with the help of a few experienced professionals, ventured to answer in this webcast, examining the state of internal social media adoption in the large enterprise today. We explore some of the best opportunities that many companies may be missing, and discuss how companies can use social media to improve and accelerate product development, generate new leads, and increase their voices online.
Listen to us discuss the issues surrounding social media's role in the modern enterprise, including:
- Identifing and recruiting your internal thought leaders
- Training, energizing and incenting your experts
- Growing your thought leaders' networks
- Turning your content into lead generation
- Creating conversation inside your dot.com vs. joining a larger "eco-system"
- Audience questions, submitted live during the event
Listen to the podcast (or download):
Shel Holtz is principal of Holtz Communication + Technology, with clients including Intel, Sears, PepsiCo, Aetna, and many more. Prior to forming the company in 1996, Shel was senior communications consultant for Alexander & Alexander Consulting Group. Shel has more than 30 years of organizational communications experience, and is particularly passionate about strategic employee communications and crisis communications. Shel is a regular speaker on the application of online technology to strategic organizational communication. He speaks regularly at IABC and Ragan Communication conferences, and is a five-time winner of IABC's Gold Quill award, as well as an IABC Fellow in 2005. Shel's most recent book is "Tactical Transparency," co-written with John C. Havens.
Rick Short is the Director of Marketing Communications at the Indium Corporation, and author of the award-winning Rick Short's B2B Marcom Blog. His blog has been included in THE 2009 BIG LIST OF B2B BLOGS, several textbooks and articles, and Frost & Sullivan Sales & Marketing eBulletin's Recommended Blogs.Rick earned the Business Marketing Association's prestigious Pro-Comm Award as well as the Association of Marketing Professionals' Gold MarCom Award for creating his industry's first online video advertisements. Rick has spoken for the American Marketing Association, Frost & Sullivan, the Business Marketing Association, and at the Institute for the Study of Business Markets, and more.
Robin Fray Carey, moderating for this event, is Co-Founder and CEO of Social Media Today, LLC, founded in 2007. She is a blogger covering social media and other business topics, the author of case studies on SAP's and IBM's use of social media, a frequent speaker and moderator on social media and new marketing, and a member of the Board of Advisors Society of New Communications Research. She has advised numerous companies and non-profits on social media and is the incoming Board Chair of the Women's Refugee Commission, based in New York City.