So here's a presentation I gave recently to a client. I'm thinking through the concepts of "Micro Interactions" and "Direct Engagement". The slideshow (download PDF) includes both previous and new thoughts and was inspired by a quote I wrote for Inspire UX:
"We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize."
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