I'm here to tell you something really important...
Not every piece you publish on social media has to be epic.
Now that that weight is off your shoulder, you can relax. Don't get me wrong, publishing epic content is great but you can do it every.single.time. No one (or business) is ever 100%. There is no need to stress about publishing epic content every time you hit "post" or "publish".
Good, quality content is always important. It's what helps you earn respect and a following - even clients. However your audience doesn't expect perfection with every post. Yes, you'll publish some duds every now and then, but you know what? It's okay.
Let me share with you why not every post has to be epic...
You want to stay relevant.
A lot of times what some deem as "epic posts" are not relevant to the topic or industry of that particular business. It's very important that businesses stay on-topic - that's why you were followed in the first place.
Every now and then it's okay to go off-topic but don't do it just to try to be epic. There is no sense in risking losing followers to be epic.
You need to show some personality and be relatable.
When you try to write an epic post, many times the language turns robotic and you lose the fun, personal approach. You're on social media to engage with your community and to do that, you need to show them who you are. I understand some companies and organizations are very limited in this arena, but just do the best you can with what is allowed.
At the same time you need to be relatable. Show people what's going on in the Monday morning meeting. Talk about something great (or bad if you choose) that happened. Allowing your audience to see you're a real person just like them will help them to relate to you and then you can start building the relationship that will lead to a loyal customer.
If you aim for perfection every time you will wear yourself out.
It can stressful enough crafting the perfect social strategy for your business and planning your content. Trying to be epic each and every time will simply overwhelm you and you'll totally miss the target. As a perfectionist, it's hard for me to accept I can't have perfect content all the time. If someone tells you that you have to be perfect 100% of the time, they're lying. Or at least setting you up with unrealistic expectations. Don't stress over it. Make it your goal to publish good, quality content that is going to show you are real and that you understand your audience. That will make you epic.
Now you can sit back and relax. And enjoy a nice cup of coffee.
What are your thoughts? Should every piece of content be epic or is that expecting too much?