Podcasting. In a word, it's simple. You need a bit of equipment (you probably already have what you need). You need a subject and focus (if you are in business, you have this, we hope). Outline your podcast, then jump in. Tape and publish some practice episodes. Ask your critics to provide constructive feedback. Then publish and market. It's fun, easy, and a great way to put a global face to your business. These are steps to putting together your own podcast kit.

Let's get you started.

The Five Steps

1. Plan and revise
2. Create
3. Publish
4. Market and Syndicate
5. Listen -- and a conclusion