Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, discussed how to keep fans on a Facebook Fanpage, what luxury brands can teach the rest of us, and, en Francais, how foreign brands can make their foreignness an asset. Thanks to Laurent for lending his expertise! Subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.
The first question came to us from Francisco Javier Jimenez Palacios on Facebook: "How do I keep fans on a fanpage when they've been caught by paid reach? Should I develop new strategies to keep them?"
For question number two, Laurent tells us what luxury brands can teach other brands:
And, finally, Laurent switches into French to tell us how foreign brands can add some va-va-voom to their campaigns to make foreignness an asset:
Thanks for watching. And stay tuned for more SMT Shorts with our experts!