The meltwater team analyzed the buzz around South by SouthWest (SXSW) between Feb 26 - March 12 and put together their findings in this infographic.

Here are some trends and social media chatter around SXSW 2014 Interactive:

Grumpy Cat has more mentions than any single keynote speaker besides Edward Snowden.

National Security Agency whistleblower Edward Snowden topped all subjects during the interactive festival, with over 170,100 mentions.

7 percent of all social buzz was Snowden-related: that's 3 times more mentions than parties, 5 times more than food and 9 times more mentions than drinking.