Actually this is a "two for the price of one" post. It's about Teqlo, but it's also about the movie intro that Rod Boothby put together.
Teqlo is at the forefront of a new type of application, including Yahoo Pipes and others, where end users can put together their own applications and mashups without any knowledge of programming. Every organization, no matter what size, has processes and ad hoc systems to track and do things in between the major operational systems that they use. In the past, these would have been manual, or maybe based on some sort of Excel spreadsheet with some macros. Anybody who can use Excel, will have absolutely no problem with Teqlo.
The product allows you to put together web deployed, light weight applications from a collection of components and widgets in a drag and drop environment. It's very easy to drive. Eventually there will be an inventory of ready made application for you to use, or copy as the starting point for your own thing. The examples I've seen, as well as the movie below, link together a search on eBay for an item you are looking for, directly with Google Maps so that you can see where you'll have to travel to get the thing. That opens up a whole host of customer service or customer relationship type applications that a small business might use, but there is nothing to stop you using Teqlo for any part of the business process. As their business and installed base grows, so will their library of widgets and applications, and the product will become even more useful.
They have just moved to "open beta" status, which means you can create an account and try it out. They are taking a bit of a risk with this approach, so bear in mind you are seeing the product at an early stage. They are hoping they get constructive feedback from early users, and build up a useful library of user generated applications that will help the whole community.
To get a feel for how it works, take a look at the 2 minute Intro Teqlo movie.
The second part of this post is to highlight how easy it is for a company of any size to create this kind of movie/demo of their product. In the past this would have been an expensive production number, handled by the marketing department . In today's web 2.0 environment, Rod Boothby of Teqlo explains:
"I used Snapz Pro X to do the screen capture. Cost of $20. Used iMovie to do the editing and, believe it or not, actually created the music from scratch in GarageBand. The result is at least professional enough to go on a company web site.The amazing thing is that I would never have been allowed to put together such a video to promote the advisory services work my group did at EY. It's a great example of how these new communication tools coupled with the willingness to use them do not just level the playing field - they reverse the advantage."
I completely agree Rod. Excellent little demo, and an example to the rest of us showing how, with a little effort, even the smaller company can look as professional as the major vendors.
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