What's the value of Twitter? I'm sure you get asked this question a lot. I've been barely active for the past six months, and find myself pointing people to resources such as this ebook (by GreekPreneur) and Chris Penn's great Power Guide to Twitter.
I found the head-scratching by David Pogue (he, a tech columnist @ The New York Times) very enlightening. Even Pogue is figuring it out as he goes, so I don't feel too bad.
Anyway, all this preamble is to make the point that Twitter to me is proving to be a customizable focus group that never sleeps; one I could configure with a few clicks, so that it's pretty well targeted.
I found a quick poll being taken at The Strategy Web, (try it!) and the instant result confirmed what I thought: More people have found it valuable as a think tank, than a reputation enhancer. The number of people it reflects is very small, so this is not exactly representative of the Twitterverse, but it vindicates my time spent.
Posted in Communications, New Media, Public Relations, Technology, TwitterLink to original postLink to original post