If you work for a business-to-business (B2B) company, chances are you have noticed that it's not quite as fast and easy to grow your social media presence, as it is for a business-to-consumer (B2C) company. See how to grow your social media presence if you find yourself in an "unsexy" B2B industry!
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For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.By Andrew Hutchinson and Emma Wiltshire • Nov. 2, 2022