Skip to main content
close search
site logo

What makes a viral ad?

Published June 5, 2008
Great article and examples from the CEO of JWT India . His tips:
  • Controversy is the mother of advertising.
  • Get viewers to wonder whether it is real or not
  • Ignite communities
  • Thrown down the gaunglet
  • Make it hilarious if it has to be fun
  • Titillate...


Link to original post
Filed Under: Content Marketing

Editors' picks

Company Announcements

View all | Post a press release
Warner Music Group and Feed.fm Partner to Bring Premium Music Clips to Apps
From Feed.fm
November 17, 2025
Feed.fm logo

Want to share a company announcement with your peers?

Get started ➔

Editors' picks
Latest in Content Marketing
Industry Dive is an Informa TechTarget business.
© 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. | View our other publications | Privacy policy | Terms of use | Take down policy.
Cookie Preferences / Do Not Sell
This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers. All copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.'s registered office is 275 Grove St. Newton, MA 02466.