We reported earlier that Facebook is preparing to unveil a whole new ad product: 15-second "TV-style commercials. The Wall Street Journal, citing people with knowledge of the matter, added today that the social giant is reportedly planning to launch video ads as soon as this fall, and they bear a price tag of $2 million per day to reach the full audience aged 18 to 54 on the site.
The reported video ads will appear "prominently" on Facebook's News Feed, giving advertisers more added value, and the company intends to allow each of its advertisers to show up to three videos in a "carousel" feature, letting users to swipe from right to left to see two more such video ads from the same advertiser.
The publication further added that several big brands committed to buy ads for the launch.
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