Having an up-to-date digital marketing strategy is indispensable, and while it's important to consider every platform when crafting your content strategy, marketers would be wise to put particular focus on Google.
Consider the following three Google facts:
- There are over 2.3 million searches conducted each minute on Google
- 89% of decision making begins with online search
- One in six people on the planet use Google, which controls 83% of global search market share
Born at the genesis of the Internet revolution, Google has become the ultimate paragon for consumer research. Today, the term "Google it" is colloquially defined as "conducting a web search". Google has changed marketing forever, and is still redefining the boundaries.
Here are few Google facts that will make or break your SEO.
This post originally appeared on the Search Decoder blog.