6 Creative Ways to Use Infographics for Marketing
If you still haven't caught on to the visual content marketing hype, then now is the perfect time for you to do so.
With infographics, even small brands on a shoestring budget have a chance of winning their target audience's attention. Firstly, you'll need a clever idea, an image editing tool, and content distribution channels that can drive traffic to your site.
Social media, for example, is proven to generate 3x more engagement for post that feature infographics. This comes in the form of likes, shares, comments, and clicks to your content.
However, marketing with infographics successfully takes more than simply regularly sharing them through social networks or inserting them into your blog posts.
Below are six other creative ways to maximize the exposure you get from your infographics:
1. Use Infographics to Spice Up Landing Pages
Infographics grab the audience's attention, quickly highlight key takeaways, and retain engagement until you're ready to bring out your CTAs.
Now, where else do these benefits make sense?
That's right -- landing pages.
Rather than using bulleted lists to highlight your value propositions, you can use a custom-made infographic to make them more visible and appealing.
If needed, you can also use infographics to better illustrate instructions, making your audience feel more confident in converting.
And with more visual elements to play with, adding infographics into your landing pages will also give you more legroom to incorporate color psychology.
For example, shades of blue are often associated with trust and reliability, while shades of red are sometimes associated with determination and passion.
It's not really rocket science. You just need to do your research and determine the right blend of colors that aligns with your goals.
2. Launch Them as Newsletters
Just like landing pages, newsletters need to be aesthetically pleasing and captivating; the information in it must be presented succinctly, while at the same time providing enough details to encourage clicks.
That's why infographics are also perfect for your newsletters. Simply design one that follows the usual long format and use it as your newsletter's main body.
Another approach is to use multiple image files rather than inserting a single infographic in your newsletter.
For example, if you already have an infographic you'd like to repurpose, simply crop the sections you want to use as the header, main body, footer, and so on.
3. Repurpose Them into Slideshows
Considering all the challenges you have to overcome in order to create an effective infographic, it's only reasonable for you to squeeze as much value as you can from them.
That said, you are more than welcome to repurpose your infographics in as many ways as you can.
In addition to using infographics for newsletters, you can also repurpose them into full-on slideshows. All you need to do is to crop each section that you want to use as slides, build the presentation with an app like PowerPoint, and publish them on a platform like SlideShare.
4. Offer Them in Your Online Course
Aside from uploading your slideshow presentation to SlideShare, you can also use it to augment the value of an online course.
For those who are still unaware of what online courses can do for your brand, then you're missing out big time.
Not only will the eLearning industry help you position yourself as an expert in your niche, it also presents an opportunity for you to monetize your online content.
Creating and publishing your online course can also be done without building your own eLearning infrastructure. With platforms like Udemy and Teachable, you can do everything -- from course material creation to subscriber management -- in a single location.
Just remember that, if a lead signs up for your online course, then they expect nothing less than high-quality content.
There's simply no room there for basic listicles and other types of thin content that can be found elsewhere for free. Unless, of course, if you're purposefully trying to sabotage your own brand.
With infographics in the mix, you should have no problem producing valuable and action-oriented content for your would-be students.
5. Share Snippets of Your Infographic on Instagram
On paper, Instagram sounds like the perfect distribution channel for infographics. After all, an infographic is essentially an image, while Instagram is an image-sharing platform.
However, you shouldn't just share infographics through the platform willy-nilly. A better strategy is to identify segments of your infographic that can be promoted individually, and then post them on different times throughout the day.
Again, you don't need to do anything fancy to make this happen; the Instagram app itself can help you crop the shareable sections of your infographic within seconds.
Don't forget to write a brilliant caption that includes your website's URL.
Remember, generating Instagram followers is great, but it's not as important as driving qualified traffic to your site.
6. Create Roundup Infographics
A roundup infographic is fundamentally the same as a roundup post. It is built with contributions from multiple influencers, can attract tons of traffic through social media, and will improve your brand's authority as an information source.
To create an effective roundup post, you must first come up with a topic that will pique the interest of readers as well as your target influencers.
You can use a content research tool like BuzzSumo to easily look for trending topics using only keywords.
Once you have a suitable topic in mind, you can use an outreach platform to connect with prospective influencers and request for their contributions. You can also do this manually, but it won't be anywhere near as efficient.
Lastly, you need to consolidate their answers into a compelling infographic script, which will then be used to finalize the design. When it's done, remind the influencers so they can help promote the infographic to their followers.
That's the gist of conducting an outreach strategy. For specific social media outreach tactics, you can refer to this post.
Whether you like it or not, you need stellar content if you want to be competitive. Though infographics can keep your brand relevant for the foreseeable future, you still need strategies that will help you make the most out of your investments. So, channel your creative juices, roll up your sleeves, and start designing. In this competitive world, it's no longer an option.
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