Nobody likes an audit. Any kind of audit. And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things.
But the truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your 'metadata' from your 'messaging', but you don't need to be a digital ninja/guru/magician to do a basic audit.
This infographic outlines the six most important factors to look at in a basic SEO audit.
As you can see, you don't necessarily need a specialist or a set of pro-tools to audit your site - all you need is some attention to detail, a little time and to know where to look. And the time you invest in your audit, and any optimizations based on your findings, will pay off, big time. If you're intending to take things to the next level, then consider hiring an SEO expert.