Using celebrities and/or shock value are sure-fire ways to get your marketing seen, but endorsements are expensive and controversy isn't always on brand. When looking for ways to make an impact on Instagram, cute content is also a viable alternative.
According to a 2015 study in psychological Science, people react positively to animals, babies, and other things considered cute.
Here's an infographic, produced by Marketo team, that delineates why cute marketing is effective, why animals resonate with a diverse audience, while also providing some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.
This post originally appeared on Irfan Ahmad's blog.