This infographic illustrates the current state of email marketing based on a major research study between Smart Insights and Get Response, in which they surveyed 1800+ email marketers from a range of business sizes and sectors around the world.
Marketers agree on the potential and power of email marketing. When sorted by effectiveness ratings of 'Good' and 'Very Good', email marketing is a clear winner with 64% rating email marketing positively.
Take a look at this infographic for more insights on why optimizing email marketing matters in 2015 - why marketers rate email marketing so highly, how marketers are measuring success, and more.
This post originally appeared on Irfan Ahmad's blog