"The readability of your online content is about more than stringing together a few words into cohesive sentences. Readable content not only gets readers to stay and take action on a page, such as sharing or clicking through to your product or service, but makes it easier for search engines to find your content." Apply the fundamentals noted below to create more readable, shareable content.
Write A Catchy Headline
While 80% of people read a headline, only 20% read the article, so lure readers in with a headline they can't ignore. For example, promise (or scare) the reader something, urgency in a headline compels readers to click on the link.
Keep It Short
79% of readers skim content instead of fully reading. Since most people won't read an entire article, keep it brief and to the point.
Use Simple Language
Since 50% of American adults read below an 8th grade level, keep it simple or risk losing half of your audience. Avoid technical terms and jargon.
Entertain And Inspire
The most popular viral campaigns have one thing in common: they entertain and inspire. Funny and inspirational content has an emotional impact because it makes your brand more human and relatable, which means better audience engagement and retention.
There's more in full infographic (featured below), take a look.
This post originally appeared on Irfan Ahmad's blog