Before buying anything, consumers are increasingly turning to blog reviews and/or social media these days.
And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. It's now one of the fastest methods of acquiring customers online - did you know that tweets from influencers and brands combined can increase purchase intent by 5.2x?
However, getting stellar results from your influencer campaigns requires effective planning, and an understanding of how, exactly, to activate these influential voices to advocate on your behalf.
A version of this post was first published on the Digital Information World blog.