How do you capture the essence of a complex topic without putting your audience to sleep? By using an infographic, of course.
Not only can infographics do a masterful job of summarizing content, but they also increase engagement. The reason? People are visually wired - we recall up to 80% of what we see and do
And infographics are a marketing tool that's being utilized more and more. In 2016, 74% of marketers used visual assets such as infographics in their social media marketing - up from 71% the year before. Add to this the fact that infographics have become easier to generate, thanks to graphic creator sites such as Canva and Piktochart, which provide free and paid templates, and you have a convincing way to share data-driven concepts that are easy to comprehend.
Here are ten simple tips for telling your story through the use of infographics (via Brafton).
This post originally appeared on Irfan Ahmad's blog.