With more and more digital interactions switching to messaging apps, its clear that there's a consumer desire for more intimate, personal conversations - and a shift away from public broadcasting of every post.
And with that comes the opportunity for live chat, and the integration of private chat features for businesses. Facebook has moved to provide assistance on this front with their Messenger website integration, while the growth of Messenger bots also shows promise (despite take-up being slower than Facebook might have expected).
Anyway you look at it, live chat offers new opportunities - as outlined in this new infographic from websitebuilder.org.
A version of this post was first published on the Digital Information World blog.