It's easy to overlook your organic click-through rates on Google - after all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.
However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, research has shown that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.
This infographic from Wordstream and Backlinko provides 11 tips on how to improve your click-through rate in Google search results.
A version of this post was first published on the Digital Information World blog.