I recently did an inventory of all the internet marketing tools I've used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents. While it's great to know that there are multiple tools available on the market to solve any SEO need, I wanted to bring the list down to the 10 essential social media tools for social media marketers with limited time and resources.
Here are the top 10 free social media tools I've used over years to bootstrap my online business and help my clients.
Hootsuite is a social media management system for brand management created by Ryan Holmes. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr, and Mixi. Additional integrations are available via Hootsuite's App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo, and YouTube
Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform.
Social Sprout is a social media management system (SMMS) with functionality for multiple person teams and a focus on engagement, publishing, and analytics. Sprout's platform currently offers users the ability to integrate with Facebook, Twitter, Google+, LinkedIn, Zendesk, and UserVoice.
TweetAdder is an automated Twitter system that is touted as a "time saver." It can be set up to manage multiple Twitter accounts, tweet, search for new followers based on chosen criteria, add and manage them.
Simply Measured offers a wide range of free tools for small businesses to leverage to generate pretty social media dashboards for their social media activity pronto.
RiteTag helps you to identify the right #hashtags to get your message further, getting your content out to those who are passively and actively looking for it. I like this tool and have also installed RiteTag plugin to help me write better tweets and get discovered.
Topsy is a social search and social analytics combined in one indexed resource. Access, analyze, and gain insights from years of Twitter conversations. This tool is also handy for measuring exposure, providing exact counts of terms and hashtags.
Social Crawlitics identify your competitors' most shared content and discover social media metrics behind each URL on your site.
Follower Wonk is a social media tool that most SEO professionals use for outreach in ther link building strategies. Follower Wonk is a twitter analytics tool that help you find out more about your followers as well as find Twitter users that fit into your audience profile.
Shout out to Mike Street for sharing a couple additional low-cost social media tools for small businesses and startups.
Twitonomy at $19 a month this is the only Twitter tool that I need to measure. I use it to measure the estimated reach of #hashtags 24 hours after a TV show has aired. It also creates PDF reports.
Cyfe charges $19 a month and offers you the tools to create your own digital dashboard with metrics from Facebook, Twitter, Instagram, Google Analytics, and 100s of other data sites.
Crowdbooster is $10 a month tool for a quick and easy Facebook and Twitter metrics dashboard which will allow you to easily see trends in your community and what's working and what's not working.
What social media tools are in your toolbox?