Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts?

You’ll find a 12-step guide to achieving success on social media in this infographic.

Here’s a quick summary of the steps:

• Research and know your audience
• Pick your social platforms
• Pick your KPIs
• Write a social media playbook
• Align your company around your plan
• Put aside an hour each week to schedule posts
• Create a content bank
• Post relevant content
• Treat all social channels separately
• Assign someone as a customer service representative
• Reporting
• Reanalyze

Check out the infographic below for more detail on each element.

A version of this post was first published on the Red Website Design blog.