While social media platforms are seeing more and more use, and for an ever-increasing range of different purposes, local SEO remains key to maximizing the performance of a great many businesses.

If you're not considering the importance, and relevance, of local SEO, you're likely missing out - 71% of people looking for a local business now do so online, while some 46% of all Google searches are for local results.

Underlining this, the team from BCC Interactive have put together this infographic which outlines the importance of local SEO, and in displaying customer reviews and feedback on your site. There are some key points to consider here - check out the full infographic below.